JAGUAR-CYBERTRUCK
ENEMY
design collaborations between automotive brands rarely happen, despite the potential to push boundaries and create something truly unique. industries like fashion and tech embrace partnerships more whilst THE-CAR-WORLD-OFTEN-STAYS-SILOED.
PROPOSAL
this project explores what a collaboration between jaguar’s type 00 and tesla’s cybertruck could look like if they joined forces. both designs have been among the most talked-about in the automotive industry over the past five years. the result is the jaguar cybertruck concept, an electric pickup truck, combining jaguar’s new visual direction with tesla’s bold futurism.
the jaguar cybertruck blends the jaguar type 00 boot with the practical pickup truck bed of the cybertruck, adding versatility for the user whilst keeping it subtle and concealed when storing items in the back.
