CHEF-IQ-PACKAGING
THE-ENEMY
bad packaging gives the product A-BAD-FIRST-IMPRESSION>
most products in this category DON’T-STAND-OUT-ON-THE-SHELVES>
THE-PROPOSAL
chef iq sought to create an unforgettable unboxing experience for their latest innovation, the smart thermometer. boasting the title of the world's slimmest wireless thermometer, this device meticulously monitors the internal temperature of food. through its seamless connectivity to wifi or bluetooth, it effortlessly synchronises with the accompanying app, enabling users to stay informed and in control.
AFFORDABLE<-MID-RANGE-AND-PREMIUM-PROPOSALS
we presented a variety of price-point options that would allow for both an unforgettable unboxing experience and a visually captivating presence on store shelves.
DEBOSSED-AND-SPOT-UV-DETAILS
we wanted to add a detail that represented the heat being emitted from the food, we added a series of debossed rings, each one set further apart from the one before it. the rings theme was consistent throughout the printed media, structural packaging and spot uv highlights
available on AMAZON.COM
management: mehrafza mirzazad and carmen garza
packaging design: studio enemy
graphic design: tamer koseli
photography: chef iq and emily edwards
chef iq is a registered trademark of rj brands, llc. smart thermometer™ is a trademark of rj brands, llc. smart hub™ is a trademark of rj brands, llc. times and temps™ is a trademark of rj brands, llc. all rights belong to their respective owners.